LinkedIn Marketing is a popular social media channel that’s believed to be designed for professionals in skills and educational disciplines to showcase their expertise and experiences.
The increasing number of users illustrates the relevance of the LinkedIn platform for marketing activities.
But how do you manage to build up a reach and expand your network with valuable contacts and high-quality leads?
We have put together four strategies for LinkedIn marketing that works in 2022 and beyond.
Make your Employees your brand ambassadors
According to businesspally, Influencers have become an integral part of social media.
But have you ever heard of corporate influencers? With this concept, employees are used as official ambassadors for the company.
You post with your private account, but deal with the work in the company.
There’s nothing better that making your employees happy to work with/for you. In this way, they would be able to market your business outside their office work.
Outsiders get a better impression of the company’s work, and Communication by employees also seems more approachable than that by a press department, says chaktty.
However, an “official” corporate influencer does not necessarily have to be appointed.
For an authentic company profile with added value, you should encourage your employees to network with you on LinkedIn, Techpally business editor.
LIn this way, you can strengthen the employer brand and benefit from each other when relevant content is shared.
Content Marketing on LinkedIn
Content marketing is one of the most successful methods of generating reach, according to businesspally.
However, Now, it is not enough to share a carelessly written blog article, there’s more to be done.
The demand on the content are high, especially on a platform like LinkedIn.
If you want to get the attention of industry experts, you need to provide quality, trustworthy, and value-added content, Techpally boss.
These can be how-tos or exciting industry news or other types of content that drive clicks in editorial board on digital magazine.
Advertising for your own products or services may also be present on your profile, but should never get the upper hand.
By the way: If you have read an exciting article, you are of course welcome to share it. But make sure that the ratio of your own content to third-party content should be 80:20.
Networking in LinkedIn groups
Facebook already shows that the group feature is indispensable for companies to reach the target group.
Groups provide the perfect space to share industry insights, discuss specific topics and exchange ideas.
If you join an existing group, this has the advantage that you can reach many people with the same interests.
If you are more of a niche, you can of course become active yourself and set up your own group. In this way you can position yourself as an expert in your industry.