It can be easy for your customers to forget about you when you’re selling products. And when you’re selling wholesale, it can be even harder for them to remember that they bought from you at all. So, here are fifteen ways to increase sales of wholesale custom logo box packaging.
1. Include your business card
When customers receive their wholesale boxes, they’re usually happy to find that you included a small packet of information for them. Inside, include some promotional material about your company along with some vital contact information. A business card is the most common thing to slip in there, but if you are pressed for room, use an informational postcard instead.
2. Add stickers to the outside
Use marketing stickers on the outside of your boxes or bags! It can be as simple as using a sticker printing service online to upload your logo and put it on anything from envelopes to shopping bags – even custom-shaped stickers can work well for this purpose. Or take it further by having different designs customized specifically for each different wholesale box.
3. Include a product guide in every box
Customize your wholesale supply boxes to include a product guide. You can take a look at what’s in the current season or design something specific to go after the customers you’re trying to target. This is a bonus when buyers need information about your products and how they work, which will make them more inclined to purchase from you!
4. Use labels that are bright and visible
The biggest problem with most printed labels is that they blend into the box color behind them, especially white! Make it easier on yourself and any potential customers by ensuring that your label stands out from its background. Bright colors or contrasting colors can do this for you.
5. Make sure your logo is noticeable
When looking at your product, buyers will first question – ‘did you make this?’ The answer should be as clear as possible. As a general rule, this means that the size of your logo or brand name on any printed boxes should be as large as the dimensions of the box allowed. This makes it easy for them to identify who made their purchase and can help build up brand recognition!
6. Be consistent with branding
When a buyer purchases from you again, it’s because they trust that they’re going to get high-quality products and services. One way to maintain this trust is by making sure your branding looks professional across all platforms – including print! Connecting a new product to an established, previously-successful one is a great way to build trust in the mind of your buyers.
7. Use your brand image or logo in all advertising
It’s easy for customers to identify with well-designed images and logos, so including them on printed boxes can help create that connection even more! If you’re using these items in other advertisements, make sure they are consistent across platforms by making them clear, large, and visible – it builds recognition too!
8. When applicable, include barcodes onto printed boxes
Barcodes are useful because they make it easier for customers to find goods online if they get separated from their original boxes – which happens often! For example, say someone finds a beautiful handbag at a garage sale or flea market but doesn’t realize that its box was thrown away. You might be able to find it online if the barcode is still on the bag, which means you can sell it for a profit without having to buy an entirely new product.
9. Include care information onto printed boxes
This could include washing instructions or other types of tips – usually, handbags require dry cleaning while shoes are fine with machine washing in most cases! While this may seem trivial, consumers are very particular about how their items are treated and maintained, so putting this out there makes them feel more secure when purchasing your products.
10. Be sure to have good customer service
No one wants to deal with the hassle of returning or exchanging an item, so do your best to make it as easy as possible. In addition, you’ll gain word-of-mouth advertising by actually being nice to your customers – which is always a good thing!
11. Offer gifts with purchase
Consumers love to feel that they are getting something extra and the item they purchased. The more attractive or useful you make your gifts, the higher the chances your customer will use them! This is a great way to get repeat purchases from customers anyways.
12. Avoid advertising on social media
The Internet is full of “deals” and other accessories advertisements, which has caused many consumers to be wary when looking at wholesale prices online. If you offer giveaways, promotions, discounts, etc., make sure it’s done in person through email/text message/in-store, etc., not just by posting photos or blog posts about it all over social networks. It just looks tacky.
13. Always include a receipt
Purchasing wholesale gifts depends on the amount of trust the customer has with you, and one mistake could make them think twice about ordering from you again! So, make sure to always include a receipt with each purchase – even if it’s small – and take professional photos of all your products before putting them up for sale.
14. Ensure quality and presentation
Remember that your customers will be purchasing these wholesale boxes and gifts as presents for those they care about – try to present the products in a way that shows just how much effort you have put into making them! This is also useful when displaying your products at events or fairs etc., as people often want to see what they’re investing in first-hand.
15. Be flexible and open to negotiation
When negotiating, try not to get too pushy and be sure to ask for something in return (e.g., free shipping, a more affordable price, etc.). You’re providing value by offering these wholesale boxes at such competitive prices, so feel free to flex your muscles a little if need be! By doing so, you can make your name in the list of product packaging printing companies.
Remember: communication is key when working on terms with customers.
As you can see, these are not too difficult steps to follow. Do them thoughtfully and do them well, and you’ll be on the path to increasing your sales in no time!
If you need any more help or advice, feel free to leave a comment below. We hope this blog was helpful for you! Stay tuned for more information. Thank You!